Vision, Mission & Corporate Values


To grow PT Indonesia AirAsia as Indonesia’s largest low-cost carrier and to provide the best service possible to Indonesian customers by enabling cost-efficient connectivity.


  1. Best Employer
    Dedicated to be the employer of choice where employees are recognized as family.
  2. Globally Recognized ASEAN Brand
    As part of AirAsia Group, we contribute to poise AirAsia as a globally renowned company.
  3. Consistently Affordable
    We are committed to consistently offer affordable fares for everyone to fly with AirAsia.
  4. Service and Product Quality Guaranteed
    We ensure to always provide only the best quality products and we will tirelessly innovate and strive for better efficiency, better services.


At the heart of our brand is a set of values. Those values represent us, describe who we are, what we do and how we do it. And they also outline what our guests’ experience should be.

Dare to Dream

Dream the impossible. Believe the unbelievable.

Make a Difference

Get stuff done. Be passionate.

Win as One

We are always better together.

Change the Game

Keep moving. Do Better.

Celebrate All Individuals

People and their talents are the heart of it all.