Vision, Mission & Corporate Values


Basic Principle of AirAsia

The founding principle of AirAsia is to be aware at all times that we are engaged in a business where the responsibility of peoples’ lives is in our hands. We safeguard that responsibility through the safety and quality of our operations. We operate with the highest level of integrity, striving to exceed industry standards in a proactive manner while doing so with respect to others and the environment.

Our Vision

To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.

Our Mission

  1. To be the best company to work for whereby employees are treated as part of a big family.
  2. Create a globally recognized ASEAN brand.
  3. To attain the lowest cost so that everyone can fly with AirAsia.
  4. Maintain the highest quality product, embracing technology to reduce cost and enhance service levels.

Our Values

At the heart of our brand is a set of values. Those values represent us, they describe who we are, what we do and how we do it. And they also outline what our guests experience should be. Those values are:

  • People First
    Care for our people, care for our guests.
  • Dare to Dream
    Progress comes from innovation. Both require change to happen.
  • Make it Happen
    Learn fast and deliver more with less.
  • Safety Always
    Safety is everyone's responsibility, it starts with you.
  • One AirAsia
    We are one airline, with one vision, and one people.