Vision, Mission & Corporate Values
Basic Principle of AirAsia
The founding principle of AirAsia is to be aware at all times that we are engaged in a business where the responsibility of peoples’ lives is in our hands. We safeguard that responsibility through the safety and quality of our operations. We operate with the highest level of integrity, striving to exceed industry standards in a proactive manner while doing so with respect to others and the environment.
To grow PT Indonesia AirAsia as Indonesia’ largest low-cost carrier and to provide the best service possible to Indonesian consumers by enabling cost-efficient connectivity
- Best Employer
- Dedicated to be the employer of choice where employees are recognized as family
- Globally Recognized ASEAN Brand
- As part of AirAsia Group, we contribute to poise AirAsia as a globally renowned company
- Consistently Affordable
- We are comitted to consistently offer affordable fares to make everyone fly with AirAsia
- Service and Product Quality Guaranteed
- We ensure that we provide only the best quality products and we will tirelessly innovate and strive for better efficiency, better services
At the heart of our brand is a set of values. Those values represent us, they describe who we are, what we do and how we do it. And they also outline what our guests experience should be. Those values are:
- People First
Care for our people, care for our guests.
- Dare to Dream
Progress comes from innovation. Both require change to happen.
- Make it Happen
Learn fast and deliver more with less.
- Safety Always
Safety is everyone's responsibility, it starts with you.
- One AirAsia
We are one airline, with one vision, and one people.